By Melissa Allen. Learn more about Melissa Allen in The Globe and Mail.
There are not that many women in Venture Capital, and even less people of colour. It’s particularly stark here in Canada, and what’s worse, we don’t have a strong set of stats breaking down exactly which ethnic groups are represented in Canadian VC and which founders get funded. The good news is, venture capital is a learnable skillset, and is one of the few industries that leans heavily on having a wide variety of experiences to reflect the variety of businesses, markets, and opportunities that are out there. Yet surprisingly/unsurprisingly, most VCs seem to get into it through the same traditional pathways. However, it’s becoming increasingly common to come from “non-traditional” backgrounds before getting into VC (for example, I know a former ballerina that is now one of the top VCs in Canada).
Traditional Pathways to VC
- Get your MBA
- Transition from Investment Banking and/or Private Equity
- Be an exited founder
- Be wealthy and connected
Taking the Windy Road to a Career in VC (i.e. the “Non-Traditional” Path)
Build your private investment track record
If you’re an accredited investor, websites like AngelList are a great place to find angel deals and post them so that you showcase the portfolio you’re building as you build it. I’m starting to hear about prolific investors on this platform building huge angel syndicates with large AUMs (assets under management). However, if you’re new to investing and not an accredited investor (yet), equity crowd funding platforms like Equivesto is a great place to build your portfolio, plus, they have easy-to-understand dashboard where you can track all of your investments with them in one place.
Apply for Angel Investing/VC accelerators
I got my start by applying for and getting into the Female Funders Angel Academy program (after meeting one of the program heads via networking, more on that later), which has evolved into First Capital. It was quite the rigorous program and it provided me with a strong network that helped me with my first investment AND building my own fund from the ground up with my General Partners. American VC firms Susa Capital, Cleo Capital, BLCK, and Harlem Capital all have programs that train and coaches newbies on the practical aspects of how to angel invest.
Work at a startup accelerator/incubator
A great place to learn about what accelerators and incubators in the GTA and beyond are TorontoStarts and TechTO. There are some international ones with locations internationally, such as TechStars. Volunteering or working at one will give you hands on experience on what it takes for a founder to grow their business, make it investment-ready, and scale it.
Become a scout
Scouting programs don’t really exist in Canada, but I see can see them growing in popularity as Canada’s VC landscape matures. Scouts are people who seek out deal flow for VC firms and are compensated with a piece of ownership in that deal (“carry”). All you have to do is build your network in the startup scene. And then build relationships with VC firms (all of whom are always looking for relevant deal flow). Simple, right? 😊
Become an advisor
Use your knowledge, expertise and skill set to support founders as an advisor. You may even get compensated for it in terms of carry and/or an hourly rate, but it’s 10000% worth it to do it for free to build your coaching skills, your network, and to get experience. Plus, it’s extremely gratifying to help someone else using your gifts.
Some Tips
- Network.
My team and I know that 25+% of our job is networking and building our personal “brands” by attending, and eventually speaking, at different events. Be polite to everyone…and that 21 year old who’s looking for a job or trying to get their startup off the ground? Get to know them! They could be the next unicorn founder. 😊
2. Leverage social media.
Never has there been a time where you can direct message influential people and have them possibly message you back like there is now! Leverage this. The VC/startup world LOVES Twitter, and I’ve had a lot of success with Instagram. LinkedIn is great must as well.
3. Be persistent.
Be relentless, it took me three years to break into VC full-time, and to be honest, I feel like it’s actually a pretty short amount of time, given my own “non-traditional” background.
4. Define and generously contribute your personal “value-add” wherever you are.
Rule of thumb: add true value to someone 10x over before asking anything in return. This can often take years but is worth it for when you REALLY need to call in a favour. Oh, and don’t ask people to coffee. Coffee meets are time consuming and draining. And, believe it or not, don’t ask them how you can help them. Finding things for people to do, especially when you don’t know them and their strengths, is also time-consuming. Simple ways to add value are to like, share, comment (positively) on their social media, buy and use their products if they’re founders, refer them potential clients/customers, or even just send them positive and encouraging DMs. We all have tough days, and I know that when I see a positive DM that says “Thank you for what you’re doing for the community” I’m reminded that the grind is worth it.
It’s an exciting time to be in VC—it’s growing industry-wise and in terms of diversity, which means that more diverse founders will get the financial resources they need, which means more products and services will come into the world that help more types of people. Simply put: diversity in venture capital means a better, more inclusive world for everyone.
Check out more of my writing:
Financial Advisor Melissa Allen Breaks Down RRSPs and TFSAs
If Toronto Wants to be a Global Tech Hub, it Needs to Nurture its Tech Talent
More articles about me:
Melissa Allen on Diversity in Corporate Canada | Toronto | Bay Mills | Capital M Ventures
Meet Melissa Allen, League of Innovators’ new Executive Director
League of Innovators Appoints Melissa Allen as New Executive Director
Melissa Allen of Bay Mills, and Capital M Joins LOI Venture as a Venture Partner
Melissa Allen lands Executive Director role at League of Innovators | Toronto